International Expansion
In the case of global branding, RPM Brand Consultancy assists and carries out local research to understand its particularities and define how the brand should be positioned in the different locations.
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Explore new markets and discover new ways of working.
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Get to know your local consumers
Aligned with our market research strategy, we at RPM Brand Consultancy also perform local quantitative and qualitative consumer research.
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Define Local Brand Positioning
The essence of the brand does not change as it is underpinned by the same values, mission and vision anywhere in the world. However, the local strategy must have a brand positioning suited to the market relations and audience profile of each region.
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Find local partners
The path may lie in not seeing the local economy as an obstacle, but as an ally.
Services
International expansion is a crucial step for brands looking to grow their business globally. It involves entering new markets, establishing the brand, and becoming profitable in foreign countries. o successfully expand internationally, brands need to develop effective strategies
Market Research
Before expanding internationally, it is essential to conduct thorough market research. This includes understanding the target market, consumer preferences, cultural nuances, and competition. Market research helps brands make informed decisions and tailor their strategies to the specific market.
Partnering with Local Experts
Collaborating with local partners or agencies can greatly facilitate international expansion.
We can provide valuable insights, help navigate legal and compliance issues, and assist with marketing and distribution
Brand Positioning and Marketing
Brands should develop a clear brand positioning strategy for each target market. This involves understanding the local competitive landscape, identifying unique selling points, and creating compelling marketing messages. Effective branding and marketing strategies help brands differentiate themselves and attract customers.
