In the case of global branding, RPM Brand Consultancy assists and carries out local research to understand its particularities and define how the brand should be positioned in the different locations.
Explore new markets and discover new ways of working.
Get to know your local consumers
Aligned with our market research strategy, we at RPM Brand Consultancy also perform local quantitative and qualitative consumer research.
Define Local Brand Positioning
The essence of the brand does not change as it is underpinned by the same values, mission and vision anywhere in the world. However, the local strategy must have a brand positioning suited to the market relations and audience profile of each region.
Find local partners
The path may lie in not seeing the local economy as an obstacle, but as an ally.